What are “Pop-Ups On Exit”
I’m sure you have all experienced it before, when leaving a website, a pop-up window that appears promoting either an offer, or an information snippet for you to read before actually leaving the website. Do not be confused, this is not your regular pop-up that loads when you visit a website, it is a pop-up message that appears only when the user of a website moves their mouse to leave the website, or to select another browser tab, from the top of their browser window. If you haven’t seen one of these pop-ups, no worries, in this post I will explain a bit more what they are all about and also be discussing the real benefits from using such pop-up marketing messages when targeting visitors to your website, who are in the process of leaving your website.
We are seeing this marketing strategy used more and more in modern web design, with great success. After all, these pop-up messages are not a hard faced sales pitch, they are simply informing the user of a current offer that you may be running, or informing the user of some key information on your business before leaving your website. A great example of this can be seen on our website, www.adiodigital.co.uk. If you load our website, then go to close the window browser down, or move your mouse to go to a new tab, a message appears informing the user, before they leave, that Adio Digital are currently offering 25% off all digital marketing services. This message also delivers a prompt (via a simple contact form) for users to leave their contact information so that we can get in touch as soon as possible to see how we can help them with their digital marketing requirements. (Please note; the “pop-up on exit” message only appears when browsing our website using a desktop device, not on mobile devices).
A key fact with the “pop-up on exit” marketing tool is that this pop-up does not act an an annoying, informative, pushy pop-up seen across many website on the web – the ones which pop up when you load up a website on your computer (no one likes these!). The “pop-up on exit” marketing tool keeps itself to itself, with no interruptions or diversions to the user flow and user experience on your website, it simply alerts the user on exit that they may be missing out on a good deal.
So, do “pop-up on exit” marketing tools work? In summary, yes! They really do. Don’t get me wrong, you may not increase conversions, sales and profits tenfold, however, according to ventureharbour.com you’ll actually be looking at an average of 5-10% increase in conversions with a targeted popup strategy.
Our conclusion?
This percentage increase is not to be frowned upon! Are you using this marketing tool on your website? For more information, please get in touch today to see how we can optimise your website and drive leads to your business.
