As you may know, Google are constantly changing their ranking algorithms and it can sometimes be confusing keeping up to date with the latest developments, but if you want to compete on search engines, then you will need to constantly stay in the loop with your search engine optimisation!
The best optimised websites, will receive more inbound traffic over a period of time, generating an increase in sales and leads. Therefore, it is absolutely essential to have an up to date, modern, fast loading, content driven and easy to use website, otherwise this could be affecting your search engine ranking, more than you realise.
What Are the Most Important SEO Ranking Factors?
- A Secure and Accessible Website
- Page Speed (Including Mobile Page Speed)
- Mobile Friendliness
- Domain Age, URL, and Authority
- Optimised Content (all media and textual content on your website)
- Technical SEO
- User Experience (easy navigation and user journey)
- Links (to and from your website)
- Social Signals
- Real Business Information (competitor research and analysis)
In summary, one thing is for certain. If you want to rank highly on Google you have to have a clear, concise marketing strategy, a fast loading, modern, optimised, goal driven website design and a strong search engine optimisation plan to succeed.
Adio Digital specialise in web design and SEO and can help you along the way with your digital marketing journey. We will take a look over your current website and SEO and will inform you in ways that we could improve your overall marketing platform, to increase your website performance and to generate more leads for your business. Get in touch with us today to see how we can help you!